Ideas and approaches to resolve someone's "frustration."
Why is it difficult to pick up?
Resolving emotional hesitations through design.
This book, themed "Turning Negativity into Positivity: Design that Lowers Barriers,"
focuses on the design of products that have previously been considered "difficult to buy" or "difficult to choose."
Products that are necessary for daily life, yet are hesitated to purchase due to psychological factors such as embarrassment or complexes.
This book introduces examples of how such categories have been transformed into easily accessible products through the power of design.
Tracing the evolution of design from the past to the present, and the thought processes of designers and developers,
it introduces concrete design strategies for creating "reasons to choose," not just visual beauty.
Instead of the conventional, mainstream process of "making ordinary things valuable" or "making beautiful things even more beautiful," it focuses on the idea of making difficult-to-reach items easily accessible.
Many "difficult-to-reach products" exist around us, such as those that cause awkwardness when purchasing due to gender, products that make us feel hesitant to buy them, or products that help us confront our own insecurities.
This design book offers practical tips and new perspectives for everyone involved in product development and marketing, not just designers.
⬛︎ List of Featured Companies (in no particular order)
ASKUL Corporation
ARAX Corporation
AND COSME Co., Ltd.
ANGFA Corporation
Oji Nepia Co., Ltd.
OKAMO Corporation
CAINZ Corporation
CAPSERA Pharmaceutical Co., Ltd.
KRACIE Corporation Home Products Company
KRACIE Pharmaceuticals Co., Ltd.
Sagami Rubber Industries, Ltd.
Suntory Foods International Limited
Sanwa Co., Ltd.
CI-BIC Co., Ltd.
Spice Unlimited Co., Ltd.
Daiichi Kogyo Seiyaku Co., Ltd.
Daiichi Shiko Co., Ltd.
Daio Paper Corporation
Taiko Pharmaceutical Co., Ltd.
Daito Pharmaceutical Industry Co., Ltd.
DARYA Corporation
TENGA Co., Ltd.
NISSIN Co., Ltd.
HANAMISUI Co., Ltd.
PANOCO Trading Co., Ltd.
BULK HOMME Co., Ltd.
Be-A Japan Co., Ltd.
feel. Inc.
PELICAN SEA INC.
MUNE Pharmaceutical Co., Ltd.
UNI-CHARM Corporation
LION Corporation
LELOi AB
〈Recommended for people like this〉
・Designers
・Art Directors
・Creative Directors
・People involved in marketing
・People involved in product development
・Design beginners
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